Peter (Yong) Zhong is a research assistant in Communication and Media, School of the Arts, English and Media, Faculty of Law, Humanities and the Arts at the University of Wollongong. He is working with Jie Yang and Brian Yecies on two prestigious Australian Research Council Discovery Projects: Digital China – from cultural presence to innovative nation (2017-2019), and Mobile Korean Webtoons: Creative Innovation in a New Digital Economy (2018-2020). Peter’s smart toy start-up initiative called Ami was a finalist at the Blue Ocean Entrepreneurship Competition, while his other start-up – Livbridge – has been accepted by and is being developed at a local business accelerator.