JIN Yuanpu is professor and doctoral student supervisor of the School of Liberal Arts, Renmin University of China. He is also the director of Research Center for Cultural Creative Industries of Renmin University of China; for many years JIN has been a leading figure in Chinese cultural theory, a founding editor of the journal Chinese Cultural Studies (with Tao Dongfeng).Since the 1980s, he published more than 260 papers in the “Chinese Social Sciences” series (Blue Books), as well as in “Qiu Shi” (Seeking Truth), in the “People’s Daily “,”Guangming Daily” and other domestic and foreign journals and newspapers. He has published more than 10 books as “Introduction to cultural and creative industries” and is editor or co-editor of more than 30 others. He also hosted more than 10 major state projects.