Welcome to the Digital China: From Cultural Presence To Innovative Nation, 2017-2019 Australian Research Council Discovery Project
While China claims to have the world’s oldest continuous civilisation, its economic influence on the global stage far exceeds its cultural cachet (aka soft power), much to the consternation of government officials and millions of patriotic citizens on the mainland. Millions of people living outside the mainland of Chinese heritage are equally patriotic, identifying with the much heralded national ‘rejuvenation’, known as the Chinese Dream. Over the past decade the government has assisted Chinese culture to go global. Despite this assistance, global consumption of culture remains dominated by powerful Western transnational companies, by western stories and by Hollywood studios.
Enter China’s digital platforms. Can commercial internet and technology companies succeed in this national quest for rejuvenation and recognition as an innovative nation? With the unveiling in 2015 of a policy blueprint called Internet+, companies like Baidu, Alibaba, Tencent and Wandawere given a new license to internationalise, and potentially more freedom to work with foreign partners. How are these new relationships reshaping the global media industries and their digital presence?
THE LEAD TEAM