skip to Main Content

Book chapters

Keane, M. and Wu, Huan (2019) ‘Zhejiang’s digital dream’, in A. Athique and E. Baulch (eds.) Digital Transactions in Asia. London: Routledge


Journal articles

Li, D., Li, J. & Lin, Z. (2008). Online customer-to-customer market in China- A comparative study of Taobao and eBay. Electronic Commerce Research and Application, 7, 55-67.

Tan, J. (2017). The Function of English on the Spread of Chinese Tea Culture under the Background of Cross-Border E-Commerce. Open Journal of Social Sciences, 5, 123-126.

Wu, J. H, Li, Q. & We, K. K. (2016). Alibaba’s IT platform and electronic commerce synergy in driving “Singles’ Day”. Journal of Organizational Computing and Electronic Commerce, 26(3), 193-202.

Liu, Y., Li, H., Peng, G., Lv, B. & Zhang, C. (2015). Online purchaser segmentation and promotion strategy selection: evidence from Chinese e-commerce market. Annals of Operations Research, 233(1), 263–279.

Ou, C. X., Pavlou, P. A. & Davison, R. M. (2014). Swift Guanxi in online marketplaces: the role of computer-mediated communication technologies. MIS Quarterly, 38(1), 209-230

Xu, X., Li, Q., Peng, L., Hsia, T. L., Huang, C. J. & Wu, J. H. (2017). The impact of informational incentives and social influence on consumer behavior during Alibaba’s online shopping carnival. Computers in Human Behavior, 76, 245-254.

Ye, Q., Xu, M., Kiang, M., Wu, W. & Sun, F. (2013). In-depth analysis of the seller reputation and price premium relationship: A comparison between eBay US and Taobao China. Journal of Electronic Commerce Research, 14(1), 1-10.

Zhang, Y., Bian, J. & Zhu, W. (2013). Trust fraud: A crucial challenge for China’s e-commerce market. Electronic Commerce Research and Applications, 12(5), 299-308.


Zhao, J., Wang, S. & Huang, W. V. (2008). A study of B2B e-market in China: E-commerce process perspective. Information & Management, 45(4), 242-248.

Back To Top